Five Common Misconceptions of Solo Ad Email Marketing
To be honest, buying solo ads is one of the easiest ways to
generate quality targeted traffic even if you are complete newbies in the area
of traffic building and internet marketing. Just by simply paying the solo ads
vendor an agreed amount per view for a specified number of clicks, you can
expect tons of steady traffic flowing to your website almost instantly.
However, many buyers have misconceptions on how the actual
back process of solo ads traffic work. Here's five of them:
Misconception #1: Sales should come almost immediately
The truth is No they won't.
Internet users have a very short span of attention and short
memory as well. They will just browse through your sales page on their first
visit and take no action. The key to building their keen interest is in the
email follow up sequence. In fact, most sales are made in their third or fourth
visit that come from the link of one of follow up email.
The wise thing here is never to send solo ads traffic direct
to the sales page. Instead, send them to the lead capture page first and
collect their email addresses. Invest your time and effort in writing a good
subsequent email to persuade them to re-visit your site over and over again.
Misconception #2: A 1,000 click solo should take about the same time to deliver as a 100 click solo ad
Speed DOES NOT means quality.
The more clicks the buyer purchase, the longer it will take
for the vendor to actually deliver the clicks and speed is irrelevant. What
matters is the opt-in rate and sales.
Please note that different vendors have different email
subscribers behavior so their email click-through rate will be totally
different as well. The lower the CTR, the longer it will take to deliver clicks
to the buyer but that does not mean the quality of the list is inferior to the
one that delivers faster clicks.
Misconception #3: The market is saturated
Many buyers simply avoid solo ads email marketing because they
think the market is saturated and solo ads audience has been beaten to death by
various similar email offer from different programs.
Well, the truth is no! Even if others may have marketed your
offer before it is about how YOU market to your leads if they show to sign up
under YOU.
Misconception #4: The vendors open and click-through rates matters
In some extent yes, what matters is that the clicks can be
delivered to you and with GOOD results. The open rates itself doesn't matter as
long as you get leads that open and read YOUR emails. Sometimes even high
vendor's click-through rate would convert lesser due to mismatching of sales
offer and solo ads audience's interest.
Misconception #5: I'm protected when I use marketplaces such as Udimi, Solo checked and Facebook Groups
Please keep in mind that these marketplaces make their money
off every transaction and their review systems are often manipulated by a
positive review in exchange for extra clicks and so on. So always be skeptical
for testimonials or review rate that is too good to be true.
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