Marketing and advertising in the era of digitalization
The digital form of marketing has bought sophisticated ways of marketing and advertising. The modern methods of promotion have modified into digital form from physical form done previously. It has inspired promoters and marketers to work with the digital form of advertising for the promotion of their goods and services. The digital form of marketing has bought sophisticated ways of marketing and advertising. They have offered so many convenient of advertising to clients which they are now totally relied on the digital industry for buying numerous products. The new era of marketing (digital marketing) is totally based on SEO (Search engine optimization) and SEM (Search engine marketing) as it plays an important role in increasing web traffic and managing a website. What do an SEO and SEM mean? These are the techniques which help in gaining web traffic and attract customers to their webpage. They are the best practices and procedures to improve performance in search e